{"id":901,"date":"2009-11-20T13:32:00","date_gmt":"2009-11-20T10:32:00","guid":{"rendered":"http:\/\/www.toatomo.com\/2009\/11\/online-2\/"},"modified":"2017-07-18T16:45:44","modified_gmt":"2017-07-18T13:45:44","slug":"online-2","status":"publish","type":"post","link":"https:\/\/www.toatomo.com\/2009\/11\/online-2\/","title":{"rendered":"\u0391\u03c5\u03be\u03b7\u03c4\u03b9\u03ba\u03ae \u03b7 \u03c4\u03ac\u03c3\u03b7 \u03c4\u03b7\u03c2 online \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/4.bp.blogspot.com\/_6XLv85nHzRQ\/SwaauuvRsLI\/AAAAAAAACMw\/6W8VWoKQUn8\/s1600\/19-11-09_308788_1.jpg\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 161px;\" src=\"http:\/\/www.toatomo.com\/wp-content\/uploads\/2009\/11\/19-11-09_308788_1.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5406178530315841714\" border=\"0\" \/><\/a>\u03a4\u03b1 24,5 \u03b5\u03ba\u03b1\u03c4. \u0395\u03c5\u03c1\u03ce \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03b7 online display \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf 1\u03bf \u03bc\u03b9\u03c3\u03cc \u03c4\u03bf\u03c5 2009, \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 36% \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c0\u03b5\u03c1\u03c3\u03b9\u03bd\u03cc \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 2 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03be\u03ae\u03b3\u03b1\u03b3\u03b5 \u03c4\u03bf Interactive Advertising Bureau Hellas \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5.<\/p>\n<p>\u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b7 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03ac\u03bd\u03bf\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 1\u03bf\u03c5 \u03bc\u03b9\u03c3\u03bf\u03cd 2008 \u03b1\u03c0\u03cc \u03c4\u03bf 1\u03bf \u03bc\u03b9\u03c3\u03cc 2007 \u03ae\u03c4\u03b1\u03bd 38%. \u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03c1\u03b9\u03bc\u03ae\u03bd\u03c9\u03bd, \u03c4\u03bf 1\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf 2009 \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03ac\u03bd\u03bf\u03b4\u03bf 55% \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2008 (52% Q1 07 &#8216; Q1 08) \u03ba\u03b1\u03b9 \u03c4\u03bf 2\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2009 \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03ac\u03bd\u03bf\u03b4\u03bf 28% \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2008 (28% Q2 07 &#8216; Q2 08).<\/p>\n<p>\u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03ba\u03bb\u03ac\u03b4\u03c9\u03bd, 1\u03bf\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c3\u03b5 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bf \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c4\u03c9\u03bd \u03a7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ce\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03b1\u03c0\u03bf\u03c1\u03c1\u03bf\u03c6\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf 24% \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 (6 \u03b5\u03ba\u03b1\u03c4. \u0395\u03c5\u03c1\u03ce), \u03b5\u03bd\u03ce \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bf \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c4\u03c9\u03bd \u03a4\u03b7\u03bb\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ce\u03bd \u03bc\u03b5 18,5% \u03c4\u03b7\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 (4,5 \u03b5\u03ba\u03b1\u03c4. \u0395\u03c5\u03c1\u03ce), \u03bf \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c4\u03c9\u03bd \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03b5 13,6% (3,3 \u03b5\u03ba\u03b1\u03c4. \u0395\u03c5\u03c1\u03ce) \u03ba\u03b1\u03b9 \u03bf \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u039b\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03bc\u03b5 10,2% (2,5 \u03b5\u03ba\u03b1\u03c4. \u0395\u03c5\u03c1\u03ce). \u03a3\u03c4\u03b7\u03bd 1\u03b7 \u03c0\u03b5\u03bd\u03c4\u03ac\u03b4\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 (7,6% \u03ae 2 \u03b5\u03ba\u03b1\u03c4. \u0395\u03c5\u03c1\u03ce), \u03c9\u03b8\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b5\u03c2 \u0395\u03c5\u03c1\u03c9\u03b5\u03ba\u03bb\u03bf\u03b3\u03ad\u03c2.<\/p>\n<p>\u0397 \u03c7\u03ce\u03c1\u03b1 \u03bc\u03b1\u03c2, \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03b7 \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 IAB Hellas, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03ce\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03bd\u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03c4\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf Internet, \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03ba\u03c1\u03af\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1.<\/p>\n<p>www.kathimerini.gr @ 19.11.2009<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03b1 24,5 \u03b5\u03ba\u03b1\u03c4. \u0395\u03c5\u03c1\u03ce \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03b7 online display \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf 1\u03bf \u03bc\u03b9\u03c3\u03cc \u03c4\u03bf\u03c5 2009, \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 36% \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03c0\u03b5\u03c1\u03c3\u03b9\u03bd\u03cc \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 2 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03be\u03ae\u03b3\u03b1\u03b3\u03b5 \u03c4\u03bf Interactive Advertising Bureau Hellas \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03bc\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":1,"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"predecessor-version":[{"id":1431,"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/posts\/901\/revisions\/1431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/media\/1430"}],"wp:attachment":[{"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.toatomo.com\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}